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博客來精選推薦Communicating in Digital Age Corporations



博客來旅遊好書

Communicating in Digital Age Corporations





Communicating in Digital Age Corporations 評價



網友滿意度:台中水晶專賣店



要來讓自己熟悉另外學的第二語言

最快又最方便的做法就是閱讀了!!(個人經驗)

像這本

Communicating in Digital Age Corporations

就是我在研讀書籍~ 主因當然是因為類別喜歡啦~

而且難度來說~~ 還~~~算OK啦XD

所以推薦給獨立自主學外語的朋友們唷!

有喜歡趕快手刀搶購吧!





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Communicating in Digital Age Corporations



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商品訊息功能:

商品訊息描述:

The distinctive point of the book is its innovative interdisciplinary approach to business communication, with interconnections between linguistics, sociology, and critical organisational studies as applied to corporate world. It offers a first-hand insight into primary business discourse with a deeper understanding and analysis of business processes and mechanisms underlying and reflected in enterprise software-mediated communication. It answers the question what ‘doing business’ in digital age is about and illustrates ‘business discourse’ from practitioners’ point of view.

Grounded in the analysis of empirical data, pertaining both to internal and external business communication (with a corpus of Sales emails and transcripts of quarterly results call), the author reflects on the reality of accelerated and pressurised communication in global IT corporations. Following a communication-centred approach, this monograph puts the topic of enterprise software-mediated business discourse into a multi-layered perspective of how global corporations operate, what their primary goals are, and what kind of (political) power they execute. Moreover, it demonstrates how profit-driven corporations can be viewed and interpreted as strategically acting systems within a specific sociological framework.


商品訊息簡述:

  • 作者: Danielewicz-betz, Anna
  • 原文出版社:Palgrave Macmillan
  • 出版日期:2016/12/05
  • 語言:英文


Communicating in Digital Age Corporations





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